Job Title:  Digital Engagement Specialist

Primary Purpose of Job: Responsible for supporting the Marketing Team’s efforts in executing, optimizing, and tracking marketing campaigns across various digital channels. This role will manage marketing technologies, ensure seamless data flow between systems, help with campaign execution, and collaborate with cross-functional teams to support the overall marketing strategy, enhance customer experience and build customer loyalty.

Major Functions:

Digital Content, Messaging and External Program 40%

• Work with Loyalty Marketing Manager, Category Sales Managers, and CPG companies to create offers and incentive programs to drive visits and increase spend.
• Assist Communications Specialist in managing and supporting an engagement content calendar including, but not limited to, coupon offers and marketing campaigns.
• Work with key stakeholders to define campaign requirements, audience segments, and performance metrics.
• Support engagement plan with deliverable structure and content, ensuring key stakeholder alignment on campaign execution.
• Proactively work with sales, price book and accounting to support a content calendar that will work with existing deal groups.
• Track and monitor coupon costs to stay within the allocated budget.
• When appropriate, send invoices to CPG companies to collect on coupon costs.
• Work with the graphics team to curate coupon artwork and mock-ups, leveraging brand standards.
• Write and/or work with creative team to create cohesive offer language.
• Work with third party vendors to ensure the publication and activation of all messaging and coupons.
• Support the content management process with the testing, implementation, editing and optimization of content.

Marketing Technology Support 30%

• Assist in the management and maintenance of the marketing technology stack, including the Customer Data Platform (CDP), CRM tools, email marketing platform, analytics tools, and automation systems.
• Ensure that data is integrated and flows seamlessly between CDP and other digital platforms to provide accurate, real-time information. Ability to troubleshoot and help resolve any technical issues related to marketing tools and platforms.
• Research of market and competitor/industry trends. Monitor competitor tactics, trends
• and best practices to inform digital development strategy and processes.
• Conduct organic research, gather feedback from both employees and customers through store visits and available reporting tools. Leverage feedback to integrate into a continuously improving customer experience.
• Partner with internal departments to better understand customer situations and define desired outcomes with customer. Identify trending issues, requests, and feedback to support critical digital products feature development.
• Stay current on competitor actions, users and larger mobility ecosystem and report to management on a regular basis.
  •  Evaluate and recommend existing/ emerging technologies and vendor solutions that best suit the changing business needs and strategies.
  • Identify opportunities to expand current mobile framework to promote governance and reusability.
• Work closely with internal and external app partners to develop mobile app content, engagement, and business solutions.
  • Operations: ensure store level app experience provides outstanding employee and customer experience. Work with Communications Specialist to use corporate communication channels to ensure operations team understands upcoming engagements and how they will be impacted.
  • Marketing: ensure brand standards are being kept regarding brand voice and appearance within customer-facing digital products.
  • IT: testing offers and promotions to ensure proper functionality at the POS and within the mobile app.
  • Accounting/Pricebook: ensure the setup of offers will work against current, future and ongoing deal groups at the stores.
  • Write and / or work with creative team to create cohesive messages and offers.
  • Assist with testing of future enhancements, critical features, and releases.

Reporting 20%

• Assist with day-to-day communication and reporting of the mobile app.
• Collaborate with Marketing Data Analyst to generate reports on campaign performance, customer behavior, and engagement metrics.
• Digital Products – closely monitor and report on relevant metrics
  • Use internal and external dashboards to monitor and report on engagement levels of key areas including but not limited to daily user counts, avg. revenue, avg. orders, daily/weekly/monthly app activity, push notification and coupon engagement, etc.
  • Learn the established KPIs for the responsible content area and projects; monitor and report on results.
  • Compile data and create reports for management and stakeholders.
• Assist Loyalty Marketing Manager as a representative for all digital product development discussions including but not limited to:
  • QuikTrip branding & experience within the app and across digital channels
  • Customer facing look and feel of app and digital channels.
  • Functionality and features of user story/expectation development
• Work with Digital Marketing Team, Data Science and Data Services to:
  • Identify on-coming trends and purchase behavior that align with personas and potential engagement opportunities that drive increased loyalty.
  • Leverage resources for analytical techniques to identify and suggest optimization opportunities for the digital user experience to inform the roadmap of innovation and improvement.
  • Work with Communications Specialist to conduct test and learn scenarios for communications plan, including but not limited to A/B testing on coupons, messaging copy and CRM channels.
  • Work with Loyalty Marketing Manager to develop customer segments and messaging for defined personas and customer segments.
  • Ensure data privacy compliance and that customer data is securely managed and properly segmented.
• Assist in management of digital engagement and reporting partner vendor relationships.
• Collaborate with Category Sales Managers and Data Science to build planning calendar for effective data-driven engagement plans that are meaningful and relevant with our customers.

Special/Test Projects as determined by Loyalty Marketing Manager 10%

• Monitor and test key digital products development features pre- and post-release to ensure proper functionality as expected by Digital Marketing Team.
• Work with Communication Specialist to develop, maintain and support digital localization and store location search optimization.
• Support the creation and optimization of automated marketing workflows and documented marketing processes to nurture cross-departmental collaboration and increase operational efficiency.
• Work with internal teams to research, develop, implement, and track customer loyalty/rewards program.
  • Discovery of technological dependencies and data structure.
  • Create actionable short and long-term plan options.

Position in Organization: Reports to: Loyalty Marketing Manager

Relationships:

Inside the Company: Corporate and Division personnel.

Outside the Company: Digital Advertising agencies, 3rd Party Partners, customers

Position Specifications:

Required education: High school graduate.

Desired education: Bachelor’s Degree in Marketing, Advertising, Communications or a related field

Required experience: Two years of relevant marketing/advertising/business experience OR equivalent QuikTrip experience.

Desired experience: Four+ years marketing/advertising/business experience.

Required skills: Excellent project management, analytical skills, excellent communication skills, highly organized, resourceful, good judgment, common sense, initiative and flexibility. Proficiency with Microsoft Excel. Ability to manage multiple projects simultaneously and work effectively under tight deadlines.

Desired skills: Strong understanding of marketing technologies (CDPs, CRMs, marketing automation tools, analytics platforms

Starting Salary $66,100-$82,600